One objective, three results, and seventy five words. That is a plan I can understand.

If you are picky about the use of goal vs objective you will have to do mental edits. The article mixes the two. The idea is a strong one.

Amplify’d from hrfishbowl.com

It fits on a quarter of a page, it’s fewer than 75 words, and it’s something you can sink your teeth into. Everybody keeps it on their desks (or in their wallet) and refers to it often. Implicitly, each of the key results have tentacles and will involve individual plans and actions. But this is all about framing goals in a way people can understand and connect with them…and then actually align their efforts with them. As Abraham Lincoln said, “a goal properly set is halfway reached.” Read more at hrfishbowl.com